The company...

Boden was founded after Johnnie Boden, an ex-investment banker, failed to find quality clothes at a reasonable price. The informal character of Boden, born of necessity, is key to its appeal.

Background story...

Boden is now one of the UK's leading upmarket clothing companies, selling via the Internet and Mail Order.

Founded in 1991 Boden was launched with a collection of just eight menswear products. Since then the range has grown considerably introducing women's wear in 1994, children's wear in 1996 and the addition of the web site and its online shopping facility in 1999.

Renowned for delivering its products in a more up-beat format than the traditional clothing catalogues initially using friends and family to model the clothes, using his signature for the Boden logo and his voice on the order-line answering machine, Boden has built its reputation on good quality, smart, casual mid-priced classics.

Boden is now a byword for a certain kind of clean-cut, cheerful, well-made clothes. Today Boden employ over 300 hard working staff , despatching over 2,000 orders every day from the warehouse.