Liz Earle’s story began in 1995 when co-founders Liz Earle an author and botanical beauty authority, and Kim Buckland, a skincare industry expert, united their quest to find beauty that would suit their different skin types.
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Today, one of Liz Earle’s founding principles was to provide outstanding service and the highest level of care –bringing you honesty, integrity and expertise, always.
The Isle of Wight, off the south coast of the UK, is a fitting home for the brand. Offering a haven of peace and tranquillity, the island continues to be an inspiration to this day. With around half of the island designated an ‘Area of Outstanding Natural Beauty’ you will see a hint of their island heritage in everything they do.
After growing Liz Earle Beauty Co. into the brand we know and love, Liz and Kim left the business when the company was sold to Avon in 2010. Since 2015, Liz Earle have been owned by Walgreens Boots Alliance. With their full support of their founding philosophy and responsible practices, Liz Earle are now able to share radiant results and skin confidence with more women across the globe than ever before.
From responsible sourcing to reducing their environmental impact, their principles are at the heart of everything they do.
We’re passionate about responsible sourcing. Our formulation and sourcing experts balance factors such as performance, sustainability and continuity of supply to determine the best source for us to use. We recognise our environmental impact and strive to reduce this wherever possible, considering everything from our packaging to the impact of our island HQ.
In 2020, Liz Earle shared their latest updates on their sustainability journey. It began with Liz Earle reducing the environmental impact of their packaging by taking these steps:
- Liz Earle transitioned Cleanse & Polish™ into a 100% recyclable tube made with 55% post-consumer recycled materials.
- Liz Earle gave their Superskin™ range a refresh; replacing plastic with recyclable glass jars and aluminium and introducing recyclable card cartons that are FCS and World Land Trust certified.
- Liz Earle have given their Daily Essentials range a new look – which is also fully recyclable and made from at least 50% post-consumer recycled materials.
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