Nike’s mission: Bring inspiration and innovation to every athlete* in the world.
*If you have a body, you are an athlete.
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This year, NIKE celebrates its 50th anniversary – and 50 years of moving the world forward through the power of sport. Nike’s journey started with Phil Knight and Bill Bowerman’s vision to build the best running shoes in the world. Their goal was simple: serve athletes. Today, Nike’s passion for innovation still drives them. Their values continue to guide their growth. And Nike’s belief in sport will never, ever change.
It is this mission that drives them to do everything possible to expand human potential. They do that by creating groundbreaking sport innovations, by making their products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where they live and work.
Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.
^ Nike President & CEO, John Donahoe
Nike believe in a fair, sustainable future - one where everyone thrives on a healthy planet and level playing field. To protect the planet, Nike don’t wait for solutions, they create them. In order to protect the future of sport, our Planet work is focused on carbon, waste, water and chemistry.
They believe world-class manufacturing begins with respect for people and the environment, and they work with suppliers who share their commitment to making products responsibly and sustainably.
Nike have set bold, science-based targets to reduce their carbon footprint. Nike’s focus is on their biggest impacts: the way they make their products and the way they operate.
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