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Behind the brand
How a beloved Swedish brand came to the UK & Ireland.
"We bought PO.P clothes for our kids whenever we visited Sweden. One day, I was sitting at the playground thinking about why I liked them so much. I looked at my kids as they played and saw how their clothes fitted them better and gave them such great freedom of movement. It had something to do with the cut, especially the shoulders and sleeves."
19 years later, Jo Nilsson and her Swedish husband Mats have been running the Polarn O. Pyret franchise in England and Ireland since 2006. All because of a top that Mats' mother gave their newborn son.
PO.P and thelittleloop
Polarn O. Pyret are very excited to announce our new partnership with thelittleloop.
How thelittleloop works:
- They are a subscription based childrenswear rental service.
- Their main goal is to reduce waste created from clothing production by increasing the life of clothing.
- Renting clothes is a great way to reduce the amount of garments being produced as the clothes stay in circulation x6 times longer than normal.
- Research has shown if we can extend the life of clothes by just 3 months it could reduce the UK’s carbon footprint by around 10%.
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