Red Equipment love the great outdoors and their design ethos is to deliver creative and responsible design alongside the best SUP packages in the world.
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Behind the brand
Founder John Hibbard's connection with the sea began as a child when he used to ride his dad's homemade surfboards on family holidays on the coast.
He quickly noticed a gap in the market for an alternative board that wasn't cumbersome and heavy - and that's when Red Paddle Co was born. Ever since, John has been on a mission to produce the very best inflatable paddle boards on the market and to continue growing the SUP community.
"Our design ethos is to deliver creative and responsible design."
A Circular Economy concept is designing with the goal to move away from cradle to grave products to ensure the materials used can be recovered and re-used, so we are not actually adding to landfill.
Red Paddle Co team are passionate water users and it is incredibly important for them to look after the surroundings and have as little impact as they can.
The SUP board production facility is now 100% waste free, their paper and card packaging is 100% recyclable.
‘We inhabit a beautiful world and as lovers of the great outdoors we want to protect it.’
"We've all seen first hand the impact of plastics in the ocean and our waterways and these are some of the methods we employ to try and lessen the impact on the natural world."